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Exclusive

SiGMA Europe 2024: All about the panel on possible ban on advertising in games in northern Europe

Thursday 21 de November 2024 / 12:00

2 minutos de lectura

(Malta, SoloAzar Exclusive).-Within the SiGMA Europe 2024 conference cycle, the panel “Shaping the future of player protection and a possible subsequent ban on advertising in northern Europe” referred to the problems that operators must face in an area full of advertising restrictions.

SiGMA Europe 2024: All about the panel on possible ban on advertising in games in northern Europe

In the context of the theme “Regulation and Compliance”, this conference featured the participation of industry experts such as the moderator James Scicluna of WH Partners and David Yatom Hay, general counsel of Soft2Bet , Justin Franssen, Attorney at law & Partner Kalff Katz & Franssenand and Dr Simon Planzer lawyer and partner at PLANZER LAW AG, a highly specialized law firm based in Switzerland who examined the real impact of advertising bans on the player protection and market stability.

In this framework, they debated whether the advertising bans had a real effect or, on the contrary, generated a result contrary to what they sought to combat. Initially introduced without extensive empirical testing, they have achieved their intended goals of reducing problem gambling.  In this sense, moderator Scicluna highlighted that not having advertising will lead players to operators outside of regulation.

 Within the debate it was said that “What we see is that the biggest problem we have is that the continuation of these restrictions is actually encouraging more unregulated risks. Traders entering the market actually achieve the opposite goal. And that is a fact. That is clearly what is happening right now.”

 Regulation in the Dutch market

The problem of the Dutch gambling market was another central topic of the talk. In this sense, Justin Franssen Justin Franssen, Attorney at law & Partner Kalff Katz & Franssen spoke specifically about the changes in the Dutch market, where restrictions have become increasingly stronger. He referred to the so-called “Orca decree”, a Dutch regulation limiting advertising in the Netherlands, introduced in response to excessive television marketing, which has forced operators to limit their reach, particularly to vulnerable groups. The panelists collectively emphasized that while responsible gaming is a priority, regulation must balance the protection of players with the industry's ability to operate effectively.

They then referred to an extensive report on gambling in the Netherlands that “Basically what it says is that 70% of the Dutch gaming population did not play in the previously unregulated environment, so players are new and of those 20% are young adults.”

James then emphasized that “We are seeing a fundamental change in the way of thinking about gambling in the Netherlands” and added “But in reality what is happening is that the industry is suffering from this perception that it is a matter of public health and should therefore be lumped into an issue similar to that of cigarettes. Would that be a fair way to summarize it? Sorry. First of all, yes, it would be fair, but I think what I would recommend is to try to avoid some extreme situations.”

 Then they said that “from the análisis gambling bans are ineffective economically because if they're driving business to the black market, they're reducing tax revenues from the State. They are arguably ineffective from a player protection point of view because if they're driving business to the black marken. t, then there are no restrictions and there's no player protection there”.

In closing he concluded that “Having a total ban and not having any control over advertising is unnecessary from both perspectives. We need to have some kind of balance of perspective between the regulatory approach and the commercial approach because if you don't put yourself in the middle, neither of them will be happy and it's just a restrictive disaster for both parts.”

Categoría:Exclusive

Tags: Sin tags

País: Malta

Región: EMEA

Event

iGaming Club Conference Cancun

24 de November 2025

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(Cancun, SoloAzar Exclusive).- The vibrant energy of iGaming Cancun has set the tone for a new chapter in the Latin American iGaming industry. Levon Nikoghosyan, CEO and Co-Founder of AffPapa and iGaming Club, shared his enthusiasm for the event’s debut in Mexico, highlighting its impact on the regional market and the company’s ambitious plans for the future.

Thursday 04 Dec 2025 / 12:00

iGaming Club Cancún 2025 Concludes Successfully with Strong Connections in Its First LatAm Edition

(Cancun, SoloAzar Exclusive).- iGaming Club Cancún 2025 came to a close last night with a comprehensive experience of conferences, networking, and the AffPapa iGaming Awards LATAM gala, consolidating itself as a unique space for operators, affiliates, and providers in the region.

Thursday 27 Nov 2025 / 12:00

iGaming Club Cancún 2025: Affiliates, Operators, and Innovation Take Center Stage on Final Day

(Cancun, SoloAzar Exclusive).- The second and final day of iGaming Club Cancún 2025 unfolds today, bringing together operators, affiliates, and select B2B providers in a unique networking and conference environment that highlights the evolving dynamics of the Latin American iGaming market.

Wednesday 26 Nov 2025 / 12:00

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